Event management is the process of analyzing, planning, marketing, producing, and evaluating an event. Event management is the application to the creation and development of festivals, events, and conferences.
Event are celebrations that provide Opportunity to meet and share happy moments with family members, colleagues, friends, relatives.
Market research in event planning
In market research you have to do market analysis. Market analysis means you have to understand your target audience, age group, profession, income, status, liking, personality, lifestyle, religion etc.
Market research involves:
1. Studding the brand
2.Identifying who is your target audience
3.Divided the event concept
4.Planning the logistics
5.Coordination with technical team
Types of event
There are mainly 3 types of category:
1. Corporate events
In that event management the audience usually depends what’s the aim of event like launch of any product or idea and celebrate the achievement.
c. Trade shows
2. Social events
In that kind of event people interact with each other away from business or workplace environment. They enjoy music dance food environment etc.
d. Birthday parties
e. Baby shower
3. Charity events.
In that event the main aim was to raise money for a chosen charity or non profit organization.
Functions of event management
Planning involves the mission and objectives on which strategies are made to achieve the set goals. In event management planning means to all the arrangements like locating the event, the venue , facilitating and arranging for the technical aspects like sound, light, music etc., travel arrangements, etc
Organizing means the responsibility are assigned to the relevant staff members in the team for the event. Event coordinators are essentially required for the organizing part of the event management.
Functional responsibilities in a project type organization structure define event management staffing. The production manager are also involved from the planning stage though their main responsibility is making the event a physical success.
Leading and coordination
The coordinators needs to be leader with fantastic people skills. The leader required to motivate the labour and other junior coordinators to work real hard. The also able to guide the marketing and project managers.
The events plans to ensure conformity with original plans is the gist if controlling. The purpose of event management might be different with respect to category and variation of event but reach to the right audience and interaction would be a generic purpose of events satisfy.
Steps of event management
1. Selecting and reserving venues
2. Coordination with outside vendors
3. Coordination with artist or entertainment
4. Arrangements for travel and parking
5. Secure with healthy and safety standards
6. Developing emergency plans
7. Designing the security plan
8. Monitoring the event
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